- brand extension strategy
- /ˌbrænd ɪk'stenʃən ˌstrætədʒi/ nounthe applying of an existing brand name to a new product
Marketing dictionary in english. 2015.
brand extension strategy
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brand extension strategy — ➔ strategy … Financial and business terms
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Co-branding — refers to several different marketing arrangements: Co branding, also called brand partnership[1], is when two companies form an alliance to work together, creating marketing synergy. As described in Co Branding: The Science of Alliance:[2] … Wikipedia
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